Keep the Change(s)
What is "Keep the Change(s)"?
For starters, did you know TESS is gone now? It was taken down on Nov. 30, 2023.
It's quite the end-of-the-year holiday present—the USPTO took away the TESS database we have been using for years, and replaced it with an entirely new search system. So that means we, trademark attorneys, have some catching up to do, don't we?
Not only do we need to learn what the new system involves, we also need to learn how to implement these changes into our practices.
Keep the Change(s) was an expert-packed webinar on Nov. 29, 2023 with Sonia Lakhany, Rachael Dickson, and Erik Pelton. Both Rachael and Erik used to be Examining Attorneys at the USPTO, so who better to lead this training?
Not only did we go over the substantive legal knowledge, but then Sonia taught 3 major marketing strategies to use these changes in your marketing. Everyone loved the dicussion!